She Leads AI presents

Actually Using Claude

with Sarah Mary · Build with Sarah

You're paying for Claude. You're not using it properly yet. This is the session that changes that.

One live working session. Bring your laptop. Leave with a Claude Business Brain configured for your actual business — not a demo, not a template. Yours.

Early bird until April 20 · Regular: $147 · Bring your laptop

10% of every ticket goes to OUR Rescue.

Not a webinar. A working session.

Event Details

DateWednesday, April 30

Length90 minutes live

WhereZoom

ReplayIncluded for life

Co-hosted by

She Leads AI

Community and academy for women leading the AI era

Build with Sarah

Practical Claude implementation for real businesses

The Shift

Where you are right now. Where you leave.

✕Before

→You re-explain your business to Claude every session. It never builds on what you told it yesterday.
→The outputs sound like they were written by someone who doesn't know you, your voice, or your clients.
→You use it for one-off questions. It never does actual work inside your business.
→You copy-paste between Claude and other tools because nothing is connected into a real workflow.
→You've watched the tutorials. Saved the threads. Read the posts. You still haven't built the thing.

✓You leave with

→Claude knows your business before you type a word. Every session starts with full context — no re-explaining.
→Every output sounds like you. Your voice is trained and saved. Not a chatbot. Your voice.
→Claude writes for your specific clients. Their language, their objections, what they actually care about.
→You run real multi-step workflows — content, emails, SOPs — inside one tool, start to finish.
→You close the session with something finished. No copy-pasting, no reformatting. Done.

The Real Problem

The gap isn't knowledge. It's implementation.

You already know AI matters. You've seen what it can do. The problem isn't information — it's that you haven't built your system yet.

Most AI sessions teach you concepts and send you home with a to-do list. This one keeps you in the room until the work is done.

→You open Claude and don't know whether to use Chat, Projects, or Cowork. So you just use Chat. Again.

→You've never set up memory or Projects. Claude re-learns your business from scratch every single time.

→You use it to answer questions. You don't use it to actually run work inside your business.

→You copy-paste outputs into Docs, Notion, email — because there's no workflow that ties it together.

→You've watched the tutorials. Saved the posts. Bookmarked the threads. Still haven't built anything that stuck.

→You know it could save you hours every week. There's just no one holding you accountable to set it up.

Why This Is Different

Why most people learn AI and implement nothing

A solo founder with Claude and a working system competes with teams three times her size. That gap is real. But it only closes if she actually builds the system.

It's live and you are building

You can't skim it, half-watch it on 2x, or save it for later. You show up, your laptop is open, and you build.

You finish during the session

Not after. Not someday. Your Business Brain is live and your lead magnet is done before you close the Zoom.

You leave with proof it works

A real deliverable built on your actual business. Not a demo. Not a template. Something you made in the room.

The room holds you to it

Two instructors, a room of serious women doing the same work at the same time. That's not a webinar. That's a working session.

What We Build Together

The Claude Business Brain

Five layers. 90 minutes. You leave with a Claude that knows your business and is ready to work.

Layer 01: Foundation

~15 min

Set up a Project and upload your business identity — what you do, who you serve, your offers, your goals. This is the base everything else builds on.

Projects

Layer 02: Voice

~15 min

Train Claude on how you actually write and speak. Save a custom style so every output sounds like you, not like a chatbot.

Custom styles

Layer 03: Client

~15 min

Add your ideal client — their language, their objections, what keeps them up at night. Claude will write for them, not for a generic audience.

Memory

Layer 04: Cowork

~20 min

Run a real multi-step task live — we'll build a finished lead magnet in your voice using your Business Brain. This is the proof the system works.

Cowork

Layer 05: Artifacts

~15 min

Turn the output into a finished deliverable you can use or share tonight. No copy-pasting. No reformatting. Done inside Claude.

Artifacts

What You Walk Away With

You won't just learn. You'll implement.

Beyond the two things you build live in the session, you leave with the knowledge to keep building on your own.

A map of the full Claude ecosystem

Chat, Projects, Cowork, Claude Code, memory, Artifacts. What each surface is for and when to use it. You'll stop guessing which tool to open.

How to maintain your Business Brain long-term

How to update it as your business evolves, add new offers and clients, and keep it accurate without starting from scratch every time.

The Cowork pattern for any task

One pattern that works for content, launches, delivery, and ops. You'll learn it once by doing it live, then use it every week after.

What to build next and in what order

A 30-day implementation roadmap delivered after the session — a specific sequence for what to build next.

Who It's For

This is for you if you're serious about building

Women founders, coaches, consultants, service providers, and operators who are done consuming AI content and ready to actually implement it.

Not for passive learners, tutorial collectors, or anyone who isn't ready to open their laptop.

Coaches & consultants

You deliver results for clients. You need Claude handling your ops so you stay in the work that matters.

Course creators & educators

You have IP to package and content to produce. Claude writes in your voice and builds your materials while you focus on teaching.

Service providers & agency owners

Delivery, SOPs, reporting, onboarding. Claude cuts that backend work in half — if it's set up right.

Founders & operators

You're running a real business, not a side project. You need systems, not another list of prompts to try.

Non-technical builders

No code, no jargon, no technical background required. If you can describe your business in words, you can use Claude.

Women paying for Claude and underusing it

You know there's more in this tool than you're getting out of it. This is the session that closes that gap.

Your Hosts

Meet your hosts

Anne Murphy

She Leads AI

Founder of She Leads AI · AI educator · Women-in-AI community leader

Anne runs She Leads AI — a community, academy, and annual conference (CREATE) for women leading the AI era. She trains 1,500+ nonprofit professionals a year on responsible AI use, co-founded Light Magic AI, and spent 30 years in major gift fundraising for STEM institutions. She is not here to hype you. She is here to make sure you actually use the tools.

sheleadsai.ai →

Sarah Mary

Build with Sarah

Scientist turned solo founder · Built Pipely with Claude Code · Practical AI implementation

Sarah has a decade in health informatics and data systems. She built Pipely — a SaaS sales platform — using Claude Code from scratch with no traditional dev background. She teaches practical AI implementation because she believes most women are underusing a tool they're already paying for, and she knows exactly how to fix that.

buildwithsarah.dev →

What's Included

What you walk away with

✓A Claude Business Brain configured for your actual business — your voice, your offers, your ideal client, ready to use.

✓A real deliverable — built live in the session using your Business Brain.

✓Lifetime replay access — full 90 minutes.

✓The Business Brain template. Rebuild it, update it, hand it to a VA. It's yours.

✓A 30-day implementation roadmap delivered after the session — a specific sequence for what to build next.

✓A ChatGPT → Claude migration guide delivered after the session so you're not starting from scratch.

Thursday, April 30 · 90 minutes · Zoom

Choose your path

Start with session one or lock in the full series. Either way — the sooner you have a working system, the sooner Claude is actually doing work in your business.

Session One Only